About WILDFANG: Our Story | Climate Label Certified

Close up image of person with short black hair wearing black suit, white button up, and grey tie, standing against grey wall.

HEY, WE'RE WILDFANG.

And we’ve been proudly wearing the pants since 2013.

Years ago we stumbled upon a mighty secret, which is that we can’t feel like our best selves unless we first feel like ourselves. So we built a fashion label for those who hate labels, and started a rebellion of sorts–dedicated to the belief that feeling comfortable in one’s own skin is an act of resistance.

That same lil’ rebel spirit comes through in all we do–from the community we’ve cultivated to the collection we’ve curated: bold suiting, reimagined workwear, and statement staples in sizes XS–4X. All the ‘fits in all the sizes because confidence isn’t one size fits all.

Speaking of which, we’ve noticed power suits you. So go ahead and step into it–one leg at a time.

“Whenever I need to step into my highest self, Wildfang is my go to. I feel powerful, like I am showing up as my best inner and outer self. They do more than sell clothing, they help me feel like my whole authentic self.”
- Paige B.

OUR STORY

Founded in PDX.

Emma McIlroy, Julia Parsley and Taralyn Thuot, founders of Wildfang, wearing black and white suits standing in front of white brick wall

CEO Emma McIlroy had found herself in a familiar situation: flirting with pieces that fit her vibe but never fit her frame. The flirtation had grown into an obsession, really.

And so she enlisted the help of her co-conspirators, Julia Parsley and Taralyn Thuot, and got to work. The trio ditched their corporate gigs and set out to build something with a distinct lack of respect for the rules, in the dressing room or the boardroom. They got matching tattoos somewhere along the way.

And so Wildfang was born, brick by literal brick–a fashion brand with a name that served as clever code for its very mission: to create refuge (“fang” = safe) for the unruly (“wild” = untamed).

In a world where pockets weren’t plentiful, gender norms were rigid, and certain styles were off-limits, they created their own rules, and their own clothes–unleashing an unruly army of stylish babes who dress, and do, as they damn well please.

OUR COMMITMENTS

SUSTAINABILITY

Great style shouldn’t come at the planet’s expense.

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Close up of seam detail on denim pant pocket

PRODUCT DNA

Our pieces are a platform for your power.

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Close up of purple, green, orange, and red toned floral print on button up

GIVING BACK

We put our money where our mouth is.

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Emma Mcilroy, CEO of Wildfang, smiles while looking at camera against plain background.

MEET EMMA

Our founder, CEO, and all-time favorite Irishman.

She thanks her lucky stars that she’s been surrounded by "Yeah Maybe" people all her life– otherwise she might never been able to spot a revolution where others could see only a pile of men’s clothing.

As someone who never cared much for gender norms–she got married in a wedding dress and danced the night away in a tux–Emma lives the brand’s ethos. And she cares deeply about the work that she and her team do every day–from ruffling the feathers that need ruffling to kicking the door down for those to come, and enabling them to look sharp walking through it.

When asked where she draws inspiration from, fashion and otherwise, she cites her two greatest heroes, Debbie Harry and Gonzo, for both their distinctive style and their undeniable staying power.

Emma spent over fifteen years in PDX and might always argue it’s home. She currently resides in LA with her wife Amy, tiny human Jude, and two poorly trained dogs. She’s fully aware that she married up.