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Privacy Policy

PURPOSE

This statement summarizes the Wildfang Co. (“Wildfang”) privacy policy and explains how we collect, use and disclose information we receive through our Services. We are committed to respecting and maintaining the privacy of customer information that may be collected by us or submitted to us through www.wildfang.com (“Website”) or via other means of communication. We may change our Privacy Policy from time to time. If we make changes to this policy, we will notify you by updating this statement on our Website.

This Privacy Policy is incorporated by reference into the Wildfang Terms of Service found here. We welcome your questions, comments, and concerns about privacy. For the update or removal of personal information, please contact us at hello@wildfang.com.

SCOPE

This Privacy Policy applies to Personal Information that is Processed by Wildfang in the course of our business, including on Wildfang website, blogs, and other online or offline offerings. This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services. All individuals whose responsibilities include the Processing of Personal Information on behalf of Wildfang are expected to protect that data by adherence to this Privacy Policy. This Privacy Policy is intended to meet requirements globally.

TYPES OF PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT

Our primary goal in collecting information from you is to provide you with a smooth, efficient and customized experience while using our Website and to allow us to provide products and services to you. Wildfang may collect personally identifiable information such as name, address, email address, and phone number when you create a Wildfang account and when you order Company products or utilize certain services. For purposes of billing, you may need to provide your credit card type, number, expiration date and billing address for the card. We will also ask for your email address and save your information when you request an invite to the Website. We collect this information so we can send you relevant email messages related to your interest in Wildfang, including information regarding updates to the Website, newsletters, and promotions. If you do not wish to receive these email communications, you can opt-out by clicking on the “unsubscribe” hyperlink in the emails or by emailing us at hello@wildfang.com.

Like many websites, we automatically collect information about your use of our Website in an effort to improve customer experience, website design, product assortment, and the services we provide, to note trends and statistics, and to detect potential cases of fraud. We gather information about IP address, browser, language preferences, date and time of visit, and pages accessed. When possible, we also gather demographic data including age range, gender, and interests. Place of processing: USA. Find Google’s privacy policy here.

Although Wildfang uses industry standard practices to protect your information, no data transmission over the Internet can be guaranteed to be 100% secure. Due to technical limitations, we cannot and do not guarantee that your personal information or private communications will always remain private. This Website may contain links to and portions of other sites. Wildfang is not responsible for the privacy practices or content of these other sites. When you leave our Website or view a portion of a third party’s site through our Website, we encourage you to read the privacy statements of each such site. This privacy statement applies solely to information collected by Wildfang.

  • You may provide Personal Information directly to Wildfang through interacting with the Services, making online or in-store purchases, participating in surveys, during events such as sweepstakes, and requesting Services or information.
  • As you navigate the Services, certain passive information may also be collected about your visit, including through cookies and similar technologies as described below.

Wildfang may collect personally identifiable information such as name, address, email address, and phone number when you create a Wildfang account and when you order Company products or utilize certain services. For purposes of billing, you may need to provide your credit card type, number, expiration date and billing address for the card. We will also ask for your email address and save your information when you request an invite to the Website.

Our primary goal in collecting information from you is to provide you with a smooth, efficient and customized experience while using our Website and to allow us to provide products and services to you, including web design, product assortment, note trends and statistics, and detect potential cases of fraud.

COOKIES, PIXEL, BEACONS, ANALYTICS INFORMATION, AND INTEREST-BASED ADVERTISING

We may use various mechanisms to track activity on the Website, including cookies. A cookie is a small removable data file that is stored on your computer’s hard drive when you visit our Website. This allows us to collect information about your usage of our Website in an effort to improve customer experience, analyze usage patterns, and tailor the Website to our users’ needs. Cookies are safe and cannot be used to deliver a virus. Cookies only identify your computer to our servers when you visit our Website. Most web browsers are set to accept cookies. If you do not wish to accept cookies, you can refuse the transfer of cookies to your computer’s hard drive by adjusting your Internet browser. Without accepting a cookie, you can browse through our site, but you will be unable to establish a shopping cart session and make a purchase on-line. Other mechanisms used:

Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.

Social Media Widgets: Our Website includes social media features such as the Facebook “Like” button and LinkedIn (that might include widgets such as the share this button or other interactive mini-programs). These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a Third Party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing it.

Analytics. We use Google Analytics, a service provided by Google, Inc. (“Google”), to gather information about how users engage with our Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.

Our uses of such Technologies fall into the following general categories:

Operationally Necessary. We may use cookies, web beacons, or other similar technologies that are necessary to the operation of our sites, services, applications, and tools. This includes technologies that allow you access to our sites, services, applications, and tools; that are required to identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as shopping-carts, saved search, or similar functions;

Performance Related. We may use cookies, web beacons, or other similar technologies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services, or tools;

Functionality Related. We may use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our sites, services, applications, or tools. This may include identifying you when you sign into our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites;

Advertising or Targeting Related. We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.

If you would like to opt out of the Technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.

THIRD-PARTY WEBSITES, SOCIAL MEDIA PLATFORMS, AND SOFTWARE DEVELOPMENT KITS

The Site may contain links to other websites and other websites may reference or link to our Site or other Services. These other domains and websites are not controlled by us, and Wildfang does not endorse or make any representations about Third-Party websites or social media platforms. We encourage our users to read the privacy policies of each and every website and application with which they interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

Wildfang’s Services may include publicly accessible blogs, community forums, or private messaging features. The Site and our other Services may also contain links and interactive features with various social media platforms (e.g., widgets). If you already use these platforms, their cookies may be set on your device when using our Site or other Services. You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties for any number of purposes.

THIRD-PARTY PAYMENT PROCESSING When you make purchases through the Services, we process your payments through a Third-Party application. The Third-Party application may collect certain financial information from you to process a payment on behalf of Wildfang, including your name, email address, address and other billing information.

THIRD-PARTY PAYMENT PROCESSING

When you make purchases through the Services, we process your payments through a Third-Party application. The Third-Party application may collect certain financial information from you to process a payment on behalf of Wildfang, including your name, email address, address and other billing information.

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