Privacy Policy
PURPOSE
This Privacy Policy explains how Wildfang Co. (“Wildfang,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information obtained through www.wildfang.com (the “Website”) and our other services.
At Wildfang, we are committed to respecting your privacy and providing transparency about how your information is used. We believe you should have clear choices about the information you share with us, including how cookies and other tracking technologies are used when you visit our Website.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable laws. Any updates will be posted on our Website with a revised effective date.
This Privacy Policy is incorporated by reference into Wildfang's Terms of Service. If you have questions about your personal information or wish to exercise your privacy rights, please contact us at hello@wildfang.com.
SCOPE
This Privacy Policy applies to personal information collected and processed by Wildfang through our Website, online shopping experiences, marketing communications, customer service interactions, and other online or offline services.
This policy does not apply to third-party websites, applications, or services that operate independently of Wildfang, even when linked through our Website. We encourage customers to review the privacy policies of those third parties.
Wildfang employees and service providers who handle personal information on our behalf are expected to follow applicable privacy and data protection requirements.
TYPES OF PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT
Our primary goal in collecting personal information is to provide a seamless, secure, and personalized shopping experience while improving the products and services we offer.
Information You Provide Directly
When you create an account, place an order, subscribe to communications, contact customer service, or interact with our services, we may collect:
- Name, email address, phone number, and shipping or billing address.
- Order details, purchase history, and product preferences.
- Account information and communication preferences.
- Information voluntarily submitted through surveys, promotions, or customer service inquiries.
- Payment information processed securely through our third-party payment providers.
Information Collected Automatically*
When you visit our Website, we and certain service providers may automatically collect information or collect upon consent including:
- IP address, browser type, device information, and operating system.
- Pages visited, products viewed, and interactions with our Website.
- Referring websites, date and time of visits, and session information.
- Cookies, device identifiers, and other information used to support website functionality, analytics, and advertising.
We use this information to operate and improve our Website, fulfill orders, provide customer support, understand customer preferences, measure marketing effectiveness, deliver relevant communications, and protect against fraudulent activity.
Marketing Communications
If you subscribe to our email or SMS communications, we may use your contact information to share product launches, promotions, and brand updates.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our messages or by contacting hello@wildfang.com. You can opt out of promotional text messages by replying STOP in those messages.
COOKIES, PIXEL, BEACONS, ANALYTICS INFORMATION, AND INTEREST-BASED ADVERTISING
Like many ecommerce businesses, Wildfang uses cookies, pixels, web beacons, and similar technologies to operate our Website, improve customer experiences, understand website performance, and support our marketing and advertising activities.
These technologies may collect information about your device, browsing activity, and interactions with our Website.
Cookie Consent & Privacy Preferences
Wildfang provides visitors with information and choices regarding the use of cookies and tracking technologies through our Website's consent and privacy preference tools.
Depending on the type of technology and applicable privacy laws, we request consent or provide the ability to opt out of certain tracking activities.
Visitors can manage their preferences through the privacy controls available on our Website, including choices relating to analytics and advertising technologies.
https://www.wildfang.com/pages/data-sharing-opt-out
You may also manage or disable cookies through your browser settings. Certain essential cookies are necessary for core Website functionality, including shopping carts, checkout, and security.
Types of Cookies and Tracking Technologies
Our use of these technologies generally falls into the following categories:
Operationally Necessary: Cookies and technologies required to operate our Website, maintain shopping carts, process transactions, protect against fraud, and provide essential services.
Performance & Analytics: Technologies that help us understand Website traffic, customer interactions, and performance so we can improve our shopping experience, products, and services.
Functionality: Technologies that remember customer preferences, account settings, and previous interactions to provide a more personalized experience.
Advertising & Targeting: Technologies that help us measure advertising effectiveness, understand customer engagement, and deliver relevant advertisements on third-party websites and platforms.
Your Privacy Choices
Depending on your location and applicable privacy laws, you may have the right to request access to, correction of, or deletion of your personal information, as well as to opt out of certain uses or sharing of your information.
Certain disclosures of information to advertising partners may be considered a “sale” or “sharing” of personal information under California privacy law, even when no monetary payment is exchanged.
California residents and other eligible customers may exercise applicable privacy rights by contacting hello@wildfang.com or using the privacy controls available on our Website.
https://www.wildfang.com/pages/data-sharing-opt-out
We will not discriminate against customers for exercising their applicable privacy rights.
THIRD-PARTY WEBSITES, SOCIAL MEDIA PLATFORMS, AND SOFTWARE DEVELOPMENT KITS
Our Website may contain links to third-party websites, social media platforms, and other services that are not operated or controlled by Wildfang.
These third parties may collect information independently and maintain their own privacy policies and practices. We encourage customers to review those policies when interacting with external websites or services.
Our Website may also include social media features or integrations that allow you to interact with third-party platforms. These features may collect certain device or browsing information in accordance with the third party's privacy practices and your applicable preferences.
Wildfang is not responsible for the privacy practices of independently operated third-party websites or services.
THIRD-PARTY PAYMENT PROCESSING
Our Website may contain links to third-party websites, social media platforms, and other services that are not operated or controlled by Wildfang.
These third parties may collect information independently and maintain their own privacy policies and practices. We encourage customers to review those policies when interacting with external websites or services.
Our Website may also include social media features or integrations that allow you to interact with third-party platforms. These features may collect certain device or browsing information in accordance with the third party's privacy practices and your applicable preferences.
Wildfang is not responsible for the privacy practices of independently operated third-party websites or services.